
The Music Matters campaign began in 2010 in the UK with huge success. It is a collective of people across the music community, including artists, songwriters, managers, labels, publishers and stores formed to remind listeners of the value and significance of music. Allowing the music to speak for itself, Music Matters brings together a growing collection of short animated films about inspirational artists who have dedicated their lives to music and helped shape our cultural landscape as well as creating an opportunity for fans to share their own stories. It launched in Australia and New Zealand in August 2011 sharing the stories of Eskimo Joe, Dave Dobbyn, Oh Mercy and many others.
